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Whether it’s to complete that final set or simply get out of bed and to the gym, Instagram’s fitness stars help motivate us towards our goals.
But their gym visits and stunning workout locations take a little more work than it may seem.
Business Insider spoke to some of the world’s biggest fitness stars to ask them what workout gear, snacks, beauty and grooming products, and gadgets they couldn’t live — or exercise — without.
‘The Body Coach’ Joe Wicks
Instagram handle: @thebodycoach
Number of followers: 1.8 million.
Bio: Wicks has built a fitness empire on showing people how to get “Lean in 15.” The concept is based on 15-minute recipes, which he shares through quick and snappy Instagram videos, as well as 20-minute HIIT (high intensity) workouts.
Must-have gym bag items:
1. A water bottle.
2. A post-workout protein shake. “I make it with water, oats, spinach, whey protein, and blueberries,” he told Business Insider.
3. A skipping rope — “so that when I’m travelling I can do HIIT training.”
4. A good pair of trainers. “I’ve just got new Nike Metcon Flyknits,” he said.
Personal trainer Anna Victoria
Instagram handle: @annavictoria
Number of followers: 1.3 million.
Bio: Personal trainer and fitness expert Anna Victoria has gained her loyal following for her 12-week Fit Body Guide programmes — and also by being honest about getting in shape.
Must-have gym bag items:
1. TriggerPoint GRID foam roller.
2. The Wet Brush hair brush.
3. Bumble & Bumble Prêt-à-Powder dry shampoo.
4. Enviro 2.2 gallon water jug. “In pink!”
5. Polar M400 heart rate monitor.
6. Triumph Triaction High Impact sports bra.
7. “Workout of the day from my Fit Body Guide.”
8. Sephora Express cleansing wipes to remove makeup.
Fashion designer and lifestyle blogger Natasha Oakley
Instagram handle: @tashoakley
Number of followers: 1.9 million.
Bio: The co-creator of A Bikini A Day and designer for Monday Swimwear and Monday Active, the lifestyle blogger has become known for her passion for fitness.
Must-have gym bag items:
1. AirPod headphones.
2. Phone with Body by Gilles Guide.
3. Bottle of water.
4. Caudalie Grape Water spray.
5. Monday Active Brentwood t-shirt.
‘Clean Eating’ Alice Liveing
Instagram handle: @clean_eating_alice
Number of followers: 570,000.
Bio: Qualified nutritionist, author, and personal trainer Alice Liveing became an Instagram star after she ditched junk food and fad diets for a fit, balanced, and healthy lifestyle.
Must-have gym bag items:
1. Triumph Magic Motion Push Up sporta bra.
2. Adidas Ultra Boost shoes.
3. “Homemade almond and sea salt nut butter with apple slices for a snack.”
4. Sweaty Betty gym bag.
5. Sweaty Betty water bottle.
6. Equinox Kombucha.
7. Udos Choice Ultimate Oil Blend.
Tone It Up’s Katrina Scott
Instagram handle: @toneitup
Number of followers: 1.2 million.
Bio: Scott is the co-founder of multi-million dollar fitness brand Tone It Up, which offers nutrition plans, workout videos, features, advice, and recipes to motivate and inspire women to live a healthier lifestyle.
Must-have gym bag items:
1. Sea salt spray. “I love spraying this on after my workout to add beautiful, beachy texture to my hair,” Scott told Business Insider. “It also has a fresh tropical scent so it doubles as perfume.”
2. Sunscreen. “I work out outside a lot, so having sunscreen on hand is crucial for keeping my skin protected. I add one pump of coverup to my sunscreen to create my own tinted moisturiser.”
3. Tone It Up protein powder. “Protein is so important for forming lean muscle and preventing soreness,” she said. “I always aim to have protein 30 minutes after my workout. It tastes incredible in a smoothie, or mixed with water or unsweetened almond milk if you’re on the go.”
4. Headphones. “I’m always jamming out while I’m on a run or getting my toning moves in.” You can check out what Scott is listening to here.
5. Socks. “Nothing’s worse than forgetting your socks when you head to the gym. I always keep a few extra pairs of our Tone It Up socks in my gym bag just in case!”
Celebrity trainer Jessie Pavelka
Instagram handle: @jessiepavelka
Number of followers: 89,700.
Bio: Celebrity trainer Jessie Pavelka has appeared on the likes of “The Biggest Loser” and was even in the running to play Christian Grey in the “50 Shades” films.
Must-have gym bag items:
1. Bluetooth earphones.
2. L-Arginine supplement.
3. KFit Trainer (a free weight total body conditioner.)
4. “My glasses for reading whilst doing cardio.”
5. Moisturizer.
6. Hair gel.
Girl Gains’ Zanna van Dijk
Instagram handle: @zannavandijk
Number of followers: 168,000.
Bio: The London-based fitness blogger and personal trainer started fitness events company Girl Gains with two friends she met through the image sharing app. Now, the company has ambassadors all over the world, and hosts events with the goal of empowering women in countries including the UK, Australia, Canada, and the US.
Must-have gym bag items:
1. Glute activation bands. “I always have them in my handbag, too — you never know when you’ll need to activate your glutes!”
2. Trigger point boards. “I use them to release tight muscles,” he said.
3. Mini foam roller.
Tone It Up’s Karena Dawn

Instagram handle: @toneitup
Number of followers: 1.2 million.
Bio: The other co-founder of Tone It Up with Katrina Scott. Dawn is a former triathlete and fitness model.
Must-have gym bag items:
1. Bandier apparel. “We’re super excited about our new line with Bandier. It’s chic and the fabric is so cosy. We could wear these outfits all day. Sometimes we do!”
2. Qalo rings. “Katrina and I are working out all the time, between filming fitness videos, doing our daily workout, and our favourite hot yoga classes. These Qalo rings allow us to still wear wedding bands without worrying about damaging or losing our rings.”
3. Tone It Up water bottle. “Staying hydrated is crucial for smooth skin and muscle recovery. I never go anywhere without water in hand.”
4. Lucky Jack Cold Brew Coffee. “I’m a coffee person, and sunny days in California call for iced coffee. I love grabbing a bottle of Lucky Jack Cold Brew to sip before my workout.”
5. Goggles and a swim cap. “I love to compete in triathlons and swimming is a part of my workout routine. I always keep my goggles and a swim cap on hand if I feel like taking a dip, especially on beach or poolside vacations.”
6. Dry shampoo. “This is essential. Just a quick spritz after a workout and you’re ready for your day.”
7. Tone It Up protein bars. “My favorite is the blueberry coconut. They’re plant-based, gluten-free, and made with clean ingredients.”
‘Fitness on Toast’ Faya Nilsson
Instagram handle: @fitnessontoast
Number of followers: 124,000.
Bio: Half-Swedish, half-English personal trainer Faya Nilsson founded her blog “Fitness on Toast” in 2013. It has since won both the Cosmopolitan and UK Blog Awards “Best Lifestyle Blog” accolade.
Must-have gym bag items:
1. Monreal leggings. “They work both to and from the gym, as well as during a workout,” she told Business Insider.
2. Monreal bag.
3. Skipping rope. “Light as a feather, and you can carry it in your handbag and whip it out anywhere and anytime for a totally portable and mega-challenging workout. 20 minutes of intense skipping can burn 400 to 500 calories, not to mention the thermogenic after-effects that keep you burning more calories all day.”
4. Powerbeats wireless earphones. “Super easy to use, they hook onto your ears and can’t be shaken off during even a vigorous sprint. And because there are no dangling cords, you won’t accidentally yank them out with your flailing arms whilst running.”
5. Apple Watch – Sport Edition. “The activity tracker thinks for me, which is great as it feels like someone’s permanently got my back, in fitness terms.”
6. Nuts and seeds. “Crucial for any health-aware bag (unless, of course, you have an intolerance). Full of essential (good) fats that work wonders for the skin, hair, training results, and general systemic well-being.”
7. Water. “I like to drink as close as possible to a litre every four hours, so I always keep a 500ml bottle with me, just in case.”
8. Powerbank. “Because you never know when you’ll need some juice on the go.”
Body By Gilles’ Gilles Souteyrand
Instagram handle: @gilles_souteyrand
Number of followers: 88,800.
Bio: Personal trainer and lifestyle coach Gilles Souteyrand may be better known for being the boyfriend of Instagram star Natasha Oakley, but he’s also the founder and director of the Body by Gilles fitness guides.
Must-have gym bag items:
1. TRX bands.
2. Bounce Almond protein balls.
3. Bottle of water.
4. Headphones.
5. Phone with Body by Gilles Guide.
Personal trainer and yoga teacher Shona Vertue
Instagram handle: @shona_vertue
Number of followers: 94,600.
Bio: Vertue is a personal trainer, yoga teacher, and the creator of the Vertue Method online training program and book. She advocates that “the key to health is a commitment to your own self-love and self-worth.”
Must-have gym bag items:
1. Resistance bands, “to help activate my glutes and assist me with any callisthenics moves I’m working on.”
2. Aesop Exfoliant Paste. “I spend my days going in and out of grimy gyms, going from sweaty environments to cold ones — this opening and closing of the pores in not-so-hygienic locations has always played havoc on my skin. If I don’t cleanse my skin well (and moisturise) after training and working, I get breakouts caused by congestion. This stuff works well for my skin and I’m all about supporting Aussie brands (for obvious reasons).”
3. Chanel Blue Serum. “I am addicted to this product. I’ve noticed a huge change to the firmness of my skin since using this product regularly. I don’t wear makeup, so I’m all about maintaining the health of my skin to support my makeup free life.”
4. Chanel La Solution 10. “The only moisturiser that doesn’t leave me feeling sticky or congested. Really nice for sensitive skin.”
5. Form Nutrition vegan protein. “I may be a little biased, as I am one of their ambassadors, but honestly, I challenge you to find a better tasting, higher quality vegan protein that tastes good in water. It’s perfect because I usually have minimal time to eat post workout. Two scoops gives me 24g protein.”
6. Rose quartz crystal. “This is just straight up silly, really. I am a total hippie and I carry these things around with me, much to the dismay of my poor arms and shoulders. Sometimes I’ll carry up to 3kgs worth of crystals in my bag just because I love them so much.”
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