Judul : Apple says its new $350 speaker will ‘reinvent home music’ — here’s what we know beritamalay3.blogspot.com
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Apple says its new $350 speaker will ‘reinvent home music’ — here’s what we know beritamalay3.blogspot.com
Apple’s first new major product since the Apple Watch was announced this week: It’s called HomePod, and it’s unlike anything Apple’s done before.
AP
HomePod comes in two colors (for now): White and black.
It’s a speaker, yes, but it’s also a home assistant powered by Siri. It’s Apple’s equivalent of the Amazon Echo or Google Home — but mixed with a bit of the Sonos home speaker concept.
Apple CEO Tim Cook says HomePod is Apple’s attempt to “reinvent home music.” But what makes it different from the competition? Why would someone spend the extra money for HomePod?
Here are the best answers we’ve found.
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If you’re familiar with Amazon’s Echo and Google’s Home, you’re familiar with HomePod.
Which is to say, “HomePod is a combination speaker/microphone that both plays music and responds to your voice requests.”
-In the case of Amazon Echo, a digital voice assistant named Alexa powers the experience.
-In the case of Google Home, a digital voice assistant named Google Assistant powers the experience.
-In the case of Apple’s HomePod, Siri powers the experience.
Siri can play music, tell you the weather, and even power various devices in your home.
What’s different about HomePod than the competition? In short: Apple stuff.
Are you an Apple Music subscriber? HomePod is probably perfect for you. And that’s because Apple’s subscription music service doesn’t really work with Amazon Echo or Google Home.
Sure, you could connect to the Echo or Home as Bluetooth devices, but that stinks. You wanna be able to speak to these devices, and for them to play music that you requested. If you want to do that with Apple Music, HomePod is your only real choice.
On the flipside, HomePod does work with music services other than Apple Music — but only through Apple’s Airplay 2 functionality. Think of it like Bluetooth, but instead it’s called “Airplay 2” — you can play music from any service that supports Airplay 2, through your phone. That said, you couldn’t just say, “Hey Siri, play Kendrick Lamar on Spotify.” Voice control will only work if you’re using Apple services.
Apple is selling HomePod as a fantastic speaker first and foremost.
The speaker aspect of HomePod is at the forefront of Apple’s marketing. When the device was debuted on stage during Apple’s annual developer conference, WWDC, the first thing that Apple senior VP of marketing Phil Schiller spoke about was audio quality.
More directly: Apple seems to be targeting folks who buy stuff like the Sonos Play 3 speaker rather than folks who buy devices like the Amazon Echo.
“The speaker delivers the deepest and cleanest bass possible, with low distortion,” Apple’s PR says. Beyond deep bass, a set of seven tweeters sits in a ring — facing outward — in the base of the HomePod, providing what Apple calls “well-balanced smooth timbre.” That’s important, as tweeters output the high-end of songs (the treble) while woofers output the low-end of songs (the bass) — HomePod has speakers handling the entire spectrum of sound.
Rather than competing directly with Amazon Echo and Google Home, Apple’s HomePod is trying to create a new, high-end speaker/home assistant device.
HomePod can control your smart home stuff. If you’ve got Phillips Hue lighting, for example, you can control your lights through Siri. “Hey Siri, turn on the kitchen lights.” Or you could connect a Nest thermostat. “Hey Siri, make the living room 72 degrees.”
But that’s clearly not the focus of HomePod.
During Schiller’s presentation, he spoke about music over and over. Home applications got a glancing mention at best, and showed up dead last in a list of functions that HomePod can perform — long after basic stuff like “unit conversion” and “reminders.”
It seems that even Apple is aware of Siri’s tremendous limitations, or at the very least, the limited number of compelling smart devices around today.
To that end, one major selling point of HomePod is so-called “room sensing technology.”
You can place speakers anywhere in your house — that’s true about every speaker, of course.
In the case of HomePod, it takes an active role in where it’s placed. After plopping it down and plugging it in, HomePod will take stock of where it’s placed. “Within seconds, [HomePod] is perfectly optimized to deliver an immersive music listening experience wherever it is placed,” says Apple.
In practice, that means it’s not pushing soundwaves into nearby walls — instead, it’s focusing those sound waves toward the parts of a room where people are. It’s a neat trick, but not necessarily crucial for most people.
Outside of sound quality and Apple Music, there’s one unique sell point that HomePod has over the competition: Deep Apple integration.
If you’re the kind of person who uses Apple Mail, Apple Calendar, Apple Maps, and Apple Reminders, HomePod is the home assistant you’ve been waiting for.
In the same way that Google’s Home is better suited to people who use all of Google’s apps/services, HomePod is better suited to people who use all of Apple’s apps/services.
It’s simple: When you ask HomePod to, say, tell you your appointments for the day, it’s going to pull that information from your Apple Calendar. That same scenario plays out for everything with HomePod; If you’re asking Siri to do something, it’s doing the Apple version of that thing — from music to directions to reminders.
In an especially bizarre twist, Apple isn’t saying whether HomePod will support third-party apps. Basic stuff like Spotify and Google accounts and Uber don’t appear to be heading to HomePod, at least at the moment. There is currently no announced SDK — the tools developers would use to make third-party apps work. And Apple isn’t answering questions about this.
HomePod ships in December, and it costs $350 — a major price jump over Amazon and Google’s competition.
Amazon Echo costs $180. Google Home costs $129. Apple HomePod costs a whopping $350. What gives?
Naysayers will likely cite the “Apple tax” as a means of explanation. “It’s more expensive because it’s Apple and Apple is a premium brand.” That’s not incorrect, but it’s not entirely fair either.
-Apple’s HomePod has a 4-inch woofer in the middle.
-It’s got a ring of seven tweeters in its base.
-It’s got an Apple-made A8 chip powering it — the same chip that powers your iPhone.
It could certainly be a prettier device, or even a larger speaker, but it’s clear that Apple’s putting some of that cost into the device’s quality. Whether the addition of Siri will convince the kind of audiophiles who are already buying the less expensive Sonos Play 3 speaker is another question.
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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