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Stephen Curry has a very specific and unusual demand in his shoes — they must be loud beritamalay3.blogspot.com
Ronald Martinez/Getty Images
Stephen Curry’s Under Armour shoes.
Stephen Curry has gotten some social media flak in the past for his shoes, which at times have been considered too boring. Those giggles have died down with newer models, but one thing is still the same: they are loud.
Yes, loud. As in, the shoes squeak loudly on the court, and that is by design.
According to two people who work at Under Armour, the squeak is one of the most important features for Curry.
Kort Neumann was the lead designer for the Curry 3, and during a recent interview with ThePostGame, he noted that Curry is heavily involved in the design of the shoes and explained the things that Curry demands in his shoes.
“He likes comfort,” Neumann told ThePostGame. “He loves the squeak of traction on the court. He really likes that squeak.”
Ezra Shaw/Getty Images
Stephen Curry laces up his shoes prior to a recent game.
Likewise, Ron Johnson, a senior product line manager for basketball footwear at Under Armour, also noted in an interview with Complex just how important the squeak is to Curry, noting that any shoe design has to pass “the squeak test.”
“If he’s not hearing ‘squeak’ as soon as he steps on the court, it’s not good enough,” Johnson said.
As for why the squeak is so important to Curry, it does serve a function.
According to Neumann, “It’s kind of an indicator for him that [the shoe] sticks in the ground.”
For a player who is so dependent on movement and creating shots, it is easy to imagine why the tackiness would be important. And for Curry, the sound gives him that reassurance.
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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